Protection Time is the quintessential car care campaign. Each year we organize this autumn action not just as a marketing stunt and an opportunity for partners. Here's how Protection Time has looked over the years, and what makes this promotion the absolute best offer on the car care market.
With the European launch of the revolutionary wax that is Fusso Coat 12 Months, we started looking for the right way to promote it. The product itself is not a large investment, but the application takes time, so it became clear that to be successful, we had to speak the language of benefits. And what greater benefit to a vehicle owner is there than to protect the value of their property through unparalleled protection in the harshest of conditions? This is how Protection Time was born.
2018: Love bad weather days
The first, fully end-customer-oriented campaign was launched in autumn 2018. The striking visuals of the rain- and snow-filled roads were complemented by shapes everyone associates with the everyday object that is an umbrella. By protecting the car from harsh weather conditions, Fusso Coat 12 Months acts like just such an umbrella, repelling water, dirt and the usual impurities of the autumn/winter season, such as road salt, mud or acid rain.
2019: Protection in every conditions
Our aspiration was to create a product that vehicle owners would go for as soon as the good weather season was over. For this reason, Protection Time was launched on a few occasions when we were anticipating a rainy spring. In 2019, we debuted a visual motive in which the car drives through all imaginable weather conditions. The vehicle is, of course, helped along the way by Fusso Coat 12 Months and Ultra Glaco. The graphic style with the car visible from the side was a big hit, and it inspired numerous further Soft99 campaigns.
2022: New standard of car care
The style of graphics with the car visible from the side representing the Protection Time campaign has stayed with us to this day, adorning detailing studios, car washes, garages and shops with its distinctive symbolism. Has a poster like this appeared in your favourite detailing shop? Or did you stumble upon a banner with the familiar Protection Time title on social media? This is a sign that it's time to prepare your car for autumn and winter, and to rely on tried and tested solutions.
2023 and further: Good heavens, just look at the time! It's Protection Time!
When you're doing marketing in an automotive-adjacent industry, you can't beat a supercar. We went out of our way to deliver a 3D-based clock animation as the key visual for 2023 autumn/winter season's Protection Time. The striking, Glaco-orange Porsche 911 GT3 serves as the main star of the contrasting rainy/forecast scene.
It's time to protect your car
Over the years, Protection Time has become Soft99 Europe's flagship promotional and marketing campaign, positioning the Japanese brand as a leader in the world of car protection solutions. Maintained impeccable condition of your car's paintwork thanks to Fusso Coat, and increased safety and visibility through the windows thanks to Ultra Glaco are today the standard for thousands of drivers across Europe.
Ready for Protection Time?
The unbeaten duo of Fusso Coat and Ultra Glaco at the best-ever -20% sale is a staple of this year's Protection Time. Explore our company shop or ask your local Soft99 partner, and see for yourself why millions of car owners continue trust this unique Japanese solution for a clean and protected car!
